If you have a website that’s struggling to get traffic, there is a way that you can readily dominate the search engines for keywords using video marketing. One of the best methods you could use to gain more traffic and followers to your website specifically is by creating videos. However, the key to producing a video that are seen by the masses is to ensure that the title of your video consists of important, high demand keywords.
There are more ways that you can use video in conjunction with other marketing strategies to make your video marketing become even more effective. Consider pay-per-click advertising through any of the search companies like Google, Yahoo, MSN or others. But specifically, consider using Google AdWords, but make sure that you ad targets local geographical locations. Watching videos is among the indoor activities for all ages!
So, what you can do is when you’re setting up your Google AdWords account at Google.com/ads, when you go and set up your account, just follow the instructions they provide as these will walk you through each step.
Social media sites like YouTube.com, Metacafe.com etc are already running on top but now popular search engines have developed new technology for displaying optimized videos in search result pages.
What is the Optimized result? The optimized result or VSEO is that in which a search engine shows Videos in the search result listing. In this process, only relevant ones are listed in the search results.
But search crawler cannot read its content than how it reads the relevancy? The solution for that is; the crawler would read a sitemap (which will have title, keywords and description etc.) and surrounding web page text content of it. So, it is now more technically advanced and effective way to understand the relevancy for non-human but smart search crawler.
How can you get better ranking search engine results? Tech professionals or subject matter experts can do this. A lot of agencies or professionals are offering these services as low budget. But before hiring any agency to optimize a business video, always take expert advice.
As long as you focus on setting up a pay-per-click campaign focused on local areas, there is no limit to how many local customers you could have knocked on your door. But remember, that during your campaign set up, instead of selecting countries, you’re going to select local geographical areas. And you can specifically focus on zip codes; you can specify regions and stuff like that. Just use regular terms. But you’ll need to remember that nobody’s going to be able to see it unless they’re searching inside that specific area. So make local search work for you by focusing on local cities and areas to help you grab those prospects that would otherwise find your competitors.